We love to shop online. But what a disappointment when the eshop we end up in doesn’t “speak” our language!

This is what your customers think.

5 reasons why localisation is essential

1. It increases the geographical distribution of your digital audience (target audience). [source1], [source2]. 2. Optimizes the user experience while browsing. This means it adds value to the store and therefore to your business. 3. The proposed automatic/mechanical (machine) translations, do not offer localization. Ask for translation and localization from qualified translators. 4. A locally adapted website differentiates you from the competition. [source] 5. English is not for the Internet the most widely used language! Only 25 % of the total Internet users (potential customers) speak English. [source] Localisation of a website or eshop is a translation solution that promises a lot in terms of user experience and your sales. It differs from translation because it involves adapting the website to “fit” not only the language but also the content to the particular cultural specificities of the audience (users/buying public). Global Market/Act Global – Think Local

Concept & text: Anthi Boscu