Little Red Riding Hood is wandering in the digital forest. A forest that is diverse, suffocatingly dense, stormy. She clicks pages, from some she quickly withdraws, she gazes bored or finds interesting, she opens and closes windows, she crosses “diagonally” the only paths. At some point, she gets lost. Can you help her?
7 practices for effective website copy (engagement+leads)
- Use multiple and concise headlines. Tick-tock time counts… help Red Riding Hood not get “caught in the night.”
- Cut down the “tall, dense trees” using bullet points rather than long, descriptive text. That way, Little Red Riding Hood will have better orientation!
- Write short paragraphs. Do you have more to say? Break the content into smaller sections. Let’s not let Little Red Riding Hood get frustrated.
- Spread the sentence with the content she absolutely must read. We don’t want her to miss the most essential content.
- Use keywords, phrases that emphasize the information or the feeling you want the text to leave. Key words or guide phrases are like Shorty’s crumbs…crumb by crumb an imaginary path is created.
- How well do you know Little Red Riding Hood? The better you understand her, the more you can help her…
- Delete the unnecessary words or phrases and make Little Red Riding Hood happy!
If the 7 “dwarves” fail to help Little Red Riding Hood, remember that in the end, it is the “Hunter” who saves her. We trust a professional copywriter for the role of the Hunter.
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Concept & text: Anthi Boskou
